LBA SOCIALLY SAVVY: BUILD YOUR BUSINESS ON SOCIAL
Master the strategic art of digital brand building to drive salon growth and professional engagement.
Level: All Levels
Investment: FREE
Who is the ideal student?
- Salon owners wanting to use social media as a business growth tool
- Stylists looking to build a consistent and professional online brand
- Managers seeking a structured approach to content planning and strategy
Course Description: Transform your social media from a gallery into a business engine with LBA Socially Savvy. Led by Abigail Butler (@msabigailbutler), this course provides a comprehensive roadmap for running a professional hair salon in the digital age. Learn how to choose the right platforms for your niche, optimize your profile for bookings, and master the art of building a loyal online community that translates into chair-side reality.
“Social media is the modern shop window. Mastering your posting strategy and online branding is the key to creating a thriving community and a sustainable salon business.” – Abigail Butler.
Learning Objectives: To provide salon professionals with a strategic framework for managing social media profiles effectively to increase brand awareness and business revenue.
Skills Covered:
- Platform Strategy: Choosing the right channels for your salon's target audience
- Online Branding: Developing a consistent visual and professional identity
- Content Planning: Mastering posting schedules and strategy
- Community Building: Techniques for authentic engagement and loyalty
- Digital Tools: Utilizing online resources to streamline social management
Your Instructor: Abigail Butler @msabigailbutler
Award-winning extension specialist, salon owner, and expert in professional social media strategy.
Learning Style: Online Video Tutorial
Pre-requisites: None
Certification: Digital Participation Certificate available upon completion.
